Art of Seduction- Robert Greene

"No one is born timid; timidity is a protection we develop. If we never stick our necks out, if we never try, we will never have to suffer the consequences of failure or success. If we are kind and unobtrusive, no one will be offended- in fact we will seem saintly and likeable. In truth, timid people are self-absorbed, obsessed with the way people see them, and not at all saintly. "